This truly was one of the most challenging projects in the Riotters’ history. Its scope included developing the mobile and desktop apps, building the brand’s website, designing an AR filter, and even building a one-of a-kind software for remote eye examinations.
Nearly a century-old family business that in the last few years has become one of the leaders in the eye care industry. The company is mostly active in the UK with its online services also available in Dubai and Kuwait.
Conversion rate increased
BOUNCE RATE REDUCED
the end user
More than 50% of Brits struggle with vision defects. It makes it one of the leading health problems in the country. To many, it is synonymous with regular and unavoidable high expenses.
Eyebou aims at helping this group as it provides the highest quality of care at an affordable price. All thanks to its groundbreaking online solutions:
Since Eyebou offers both digital and physical products and services, we knew we had to create an identity that would be consistent and translatable over a wide variety of elements.
But that’s not all
The scope of this project required a lot of work in the digital sphere. This gave us the possibility to fully unleash our creativity.
Eyewear built for you
One of the elements that distinguish Eyebou from its competition is the eyewear store that allows for full customization of your glasses. While working on this project we had to wireframe over 120 screens of which most were connected to the online store’s functionalities. Impressive?
We think so too!
With your own eyes
A store like no other
Eyebou gives you the option to choose between different frame shapes, colors, and tinting options.
Importance of eye health
There’s also the possibility to change the lens thickness and, most importantly, the lens power.
As you design your perfect glasses, you can check out what the final product will look like in the preview box on the side of the screen.
Even more possibilities…
…with the mobile app
The mobile app has the same functionalities as the website and lets you shop for glasses and contact lenses.
Try them on
Custom AR filters allow users to try on the glasses that they’ve built before purchase. The app even has a social feature that lets your friends join in.
Consult a specialist
Via the mobile app, you can book a video chat and an eye examination from an optometrist who can recommend the best solutions for you.
via brand new website
A holistically digital approach to eye care
Visit Eyebou’s website to learn more about this unique company, its mission, and its accomplishments.