Challenge

The client came to us with a fully functioning product that needed a slight revamp. We were tasked with modernizing the brand’s visual identity and creating a fresh, more visually appealing version of the website.

Client

Minta has a straightforward mission – to empower e commerce merchants, help them grow, and drive more traffic to their stores. The app is currently compatible with Shopify and Etsy but will soon be available to sellers who use Amazon, Wix and WooCommerce.

Outcomes

37%

Conversion rate increased

68%

BOUNCE RATE REDUCED

Showcasing example videos.

Introducing bold, aesthetic visuals.

Do your research

The first stage of the project was to identify the elements that were missing from the already existing version of the website. After some research and consultations with the clients, we came up with propositions of what should be implemented on the page to turn more of its visitors into Minta users.

Highlighting positive user reviews.

Minty
fresh Minta

There is something amazing about being able to start fresh.

That is why we were so excited to be a part of Minta’s visual rebranding.

Added some exciting colors.

And designed covers for the instructional videos.

We’ve modernized the app’s logotype.

Created illustrations.

All using iconography linked to the company’s scope of work.

New home page with engaging and educational graphics.

User experience journey ending with the invitation to sign-up.

New & improved website

When wireframing the new website we had a clear goal of making it more approachable, informative, and easy to maneuver. We added elements that explain the app’s functionalities, its benefits, and other RTBs that the visitors could potentially find compelling.

Introduction of new credibility-building elements.

But that’s not all…

Meet the web app

Improved web experience

The desktop app was also updated to be in line with the changes made to the brand’s identity and website.

New user panel

The user panel within the app became more functional, user-friendly, and visually appealing.

Easier than ever

These changes have made it even easier to post and make personalized video ads with Minta.

Post daily from wherever you are…

…with the mobile app

Versatile

The mobile version of the app has all the functionalities of the desktop version.

This way the shop owner can post from wherever they are, whenever they want.

Intuitive

We made sure that using the app is straightforward and intuitive. All of the elements are easy to find and self-explanatory.

Here to stay

Minta is already becoming one of the most popular Shopify apps. It won’t take long until it is compatible with other e-commerce platforms and becomes the new standard in the industry.