Nashville has an exceptionally large and vibrant music scene with thousands of concerts each year. Its nickname - Music City – is, therefore, no coincidence.
Our client came to us with a straightforward, yet difficult challenge: to design an app that would revolutionize the way fans experience live music while simultaneously supplementing the artists’ income and streamlining the song request process.
A local start-up with dreams of conquering the entire world. MySet Music was launched in Nashville but it is already becoming increasingly popular in other US cities and abroad with tens of thousands of active users.
Our client’s idea is an industry game-changer that has the potential to become the new standard thanks to a mechanism that benefits both the artists and their fans.
Conversion rate increased
BOUNCE RATE REDUCED
the end user
The app was designed with two target groups in mind:
• small, local artists, musicians and bands;
• their listeners.
Both of these audiences have different needs and expectations that we set out to meet.
The scope of this project was exceptionally wide and included several elements ranging from digital environments to physical objects and everything in between.
We started the design process by laying out the content and functionalities that we thought the app had to include. We focused on the user needs and user journey from the perspective of both of the target groups.
And here is the result
Meet the web app
An interactive map with all of the concerts happening in the local area.
By setting up an event page within the app the musicians can inform their fans of where and when they’re going to play next.
Connect with the artists
MySet provides its users with the opportunity to stay up to date with their favorite musicians. It also allows them to become monthly supporters.
A space within the app where the musicians can track their monthly earnings, plan events and where they have access to a wide range of statistics.
The performers can see song requests in real-time and have the ability to accept or reject the suggestions.
Be more flexible...
...with the mobile app
MySet’s tipping mechanism provides the fans with a way to directly support their favorite artists.
Through tips, the fans can also influence the setlists in real-time. The bigger the donation, the bigger the chance of the song being played during the concert.
Extend your experience...
...with the TV app
Brand new website
This way, we made sure that the client had the option to reach an even wider audience with mySet in the future.
Riotters were also responsible for the design of the brand’s SoMe profiles on Instagram, Facebook and YouTube.